With the launch of the new Bulgari Serpenti Tubogas Studs, unveiled during Watches & Wonders 2026, the Roman Maison revisits one of its most recognizable creations through a more contemporary and unexpectedly bold lens.
The Serpenti collection has always lived between watchmaking and jewelry, where sensual curves and precious materials define the personality of each piece. With the new Studs Capsule, Bulgari introduces a sharper visual language inspired by geometric details and the contrast between industrial steel and warm yellow gold.
Rather than reinventing Serpenti, Bulgari chooses to evolve it. The result is a watch that remains unmistakably Roman while embracing a more architectural and urban aesthetic.
Where Soft Curves Meet Geometric Strength
At first glance, the new Bulgari Serpenti Tubogas Studs appears familiar, but a closer look reveals a different visual rhythm.
The iconic 35 mm snake-head case preserves the organic silhouette that has defined the collection for decades, yet the addition of pyramid-shaped studs along the bracelet transforms the overall character of the watch.
Visually, 3 layers define the composition:
Central Structure
- White mother-of-pearl dial;
- Minimal gold hands;
- Elongated Roman numerals at XII and VI;
- Refined baton indexes.
Precious Frame
- 18k yellow gold bezel;
- 38 brilliant-cut diamonds;
- Soft contrasts between white, gold and sparkling stones.
Architectural Exterior
- Stainless steel Tubogas bracelet;
- Five pyramid studs in 18k yellow gold;
- Sculptural spiral profile inspired by serpent coils.
The studs become the defining feature of the piece. Rather than appearing aggressive, they create a sophisticated tension between softness and geometry, introducing a subtle punk-chic influence while remaining entirely within Bulgari’s world of high jewelry.
Simplicity Serving Elegance
Inside the Bulgari Serpenti Tubogas Studs beats the Bulgari Caliber B033, a high-precision quartz movement derived from the ultra-thin Swiss ETA E01.001 architecture.
The movement focuses exclusively on what matters most:
- Hours and minutes;
- Quartz precision;
- Compact dimensions;
- Ultra-thin construction.
In a watch conceived primarily as a jewel, this choice makes perfect sense. The absence of unnecessary complications allows the case to maintain its elegant proportions and preserve the fluid profile that characterizes the Serpenti family.
Functionality here serves aesthetics rather than competing with it.
Materials, Light and Wearability
One of the most fascinating aspects of the new Bulgari Serpenti Tubogas Studs lies in its material contrasts.
The stainless steel body brings a cool industrial presence, while 18k yellow gold elements inject warmth and luxury. The white mother-of-pearl dial changes appearance depending on the light, producing subtle iridescent reflections that reinforce the organic identity of the watch.
Noteworthy details include:
- 35 mm stainless steel case;
- Approximately 8.2 mm thickness;
- 18k yellow gold bezel;
- 38 brilliant-cut diamonds;
- Pink cabochon-cut rubellite crown;
- Single-wrap Tubogas bracelet;
- Five 18k yellow gold pyramid studs;
- 30-meter water resistance;
- Customized “Limited Edition” caseback.
The Tubogas construction itself remains one of Bulgari’s greatest achievements. Inspired by industrial gas pipes, this flexible bracelet is created without traditional soldering, allowing the metal coils to wrap naturally around the wrist with exceptional comfort.
The experience is closer to wearing a piece of jewelry than a conventional watch.
A Contemporary Evolution of Roman Jewelry
The Studs Capsule represents more than a decorative variation.
It highlights Bulgari’s ability to reinterpret its heritage without becoming nostalgic. The combination of steel and gold recalls the Maison’s groundbreaking experiments of the 1970s, when Bulgari challenged traditional conventions by pairing noble metals with industrial materials.
Today, those same ideas feel remarkably contemporary.
The addition of geometric studs introduces an unexpected edge while preserving the sensual identity that made Serpenti famous. It is Roman glamour viewed through a modern lens, ess classic, slightly more daring, yet unmistakably Bulgari.
Between High Jewelry and Everyday Luxury
Positioned around ~€14,500 / ~$16,000, the Bulgari Serpenti Tubogas Studs occupies a unique niche.
It is simultaneously:
- A luxury watch;
- A jewel;
- A design object;
- A limited-edition collectible.
Its audience extends beyond traditional watch enthusiasts. This is a creation aimed at collectors of fine jewelry, fashion connoisseurs, and admirers of Bulgari’s distinctive aesthetic language.
Unlike highly technical complications, the appeal of this model resides in emotion, craftsmanship and visual identity.
Technical Data
Brand: Bulgari Watches;
Model: Bulgari Serpenti Tubogas Studs (Ref. 104347);
Year: 2026;
Case Material: Stainless Steel with 18k Yellow Gold Bezel;
Case Diameter: 35 mm;
Case Thickness: ~8.2 mm;
Lug Width: N/A (Integrated Tubogas Construction);
Lug-to-Lug: ~22.5 mm;
Crystal: Curved Sapphire Crystal;
Water Resistance: 30 m / 100 ft (3 ATM);
Battery Life: ~38-48 months;
Movement: Quartz Watches – Bulgari Caliber B033 (Swiss Movement);
Functions: Hours, Minutes;
Complications: None (Time-Only);
Bracelet / Strap: Single-Wrap Stainless Steel Tubogas Bracelet with 18k Yellow Gold Pyramid Studs;
Dial: White Mother-of-Pearl Dial;
Bezel: 18k Yellow Gold Bezel Set with 38 Brilliant-Cut Diamonds;
Crown: 18k Yellow Gold Crown with Pink Cabochon-Cut Rubellite;
Decorative Elements: Five 18k Yellow Gold Pyramid Studs Integrated into the Tubogas Bracelet;
Limited Edition: Customized Caseback with “Limited Edition” Engraving;
Type: Dress Watches, Limited Edition Watches, Luxury Watches;
Sex: Women’s Watches;
Nationality: Italian Watches.
Retail Price (Launch): ~€14,500 / ~$16,000.
The Bulgari Serpenti Tubogas Studs demonstrates how an icon can evolve without losing its essence. By introducing pyramid studs, contrasting steel and yellow gold, and preserving the hypnotic curves of the Tubogas bracelet, Bulgari has created a piece that feels simultaneously timeless and contemporary.
More than a watch, it is an exercise in Roman design, an object where jewelry, sculpture and horology coexist in perfect balance. The new Serpenti Tubogas Studs doesn’t seek attention through complexity. Instead, it proves that elegance becomes even more captivating when accompanied by character.
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